So my favourite rail service – Eurostar – is being rebranded. The old E* logo, in use from the start of the service in the mid-1990s, is to be replaced with a silver 3D logo, dark blue background and a yellow caps sans serif font.
There is also an adaption of the font to be used across Eurostar’s publicity material, with long tails on letters – more on this from Logobird here.
The new logo is going to be used most often printed flat – on signs, on the side of trains – and not in 3D environments. As a result I’m broadly unimpressed, although I suppose I’ll get used to it.