Analysis

Analysis

#ZugGegenFlug – it’s on, but not quite yet…

Further to my previous blog post about the idea, I am now happy to confirm that the #ZugGegenFlug experiment is on! I’ve partnered with multi-modal travel booking platform Omio who, as well as supporting with ideation and planning (thanks Emily, Boris and team), will be providing the tickets for participants […]

Analysis

#ZugGegenFlug – an idea

Mark Smith and Simon Calder are having a race today. Mark is taking the new Lumo train from London to Edinburgh, and Simon is racing him – on a flight. It’s a bit of fun, but with a serious purpose – as passengers often underestimate the time it takes them […]