Farmland the game: not only Ryanair has problems with scantily clad women

Mary Honeyball MEP has rightly been having a go at Ryanair about a charity calendar the airline has been selling that contains air hostesses in various states of undress in their aircraft. You can read Mary's posts about that case and make up your mind about it; frankly nothing Ryanair and Micheal O'Leary do surprises me in the slightest any more. Worst of all is that he attacks the European Commission all the time, but were it not for the Commission liberalising Europe's airline market his damned company wouldn't exist... But anyway I digress.

DG Heath & Consumer Protection have just launched a new website called Farmland The Game that aims to explain to kids how farm animals should be cared for. OK as an idea I suppose. Yet you take a look at the game and you see that it's technologically complicated and hence must have cost an absolute fortune to produce (€100K at least I would imagine)... And then you start to play the game and this scantily clad farm girl - Bérenice (she would have to have a French name, given the French get 20% of CAP money...) - accompanies you throughout. She's pictured in the screenshot here. Seriously do we really need to have a scantily clad farm girl to present a website intended for kids that's meant to deal with animal safety issues?