Loads of organisations and companies make their press photos available on Flickr – good. But other than look at the pictures, what is anyone supposed to actually do with them?
This was the issue raised this morning when I pointed out that the attendees at today’s European Council are all dressed in black on the family photo that I’d noticed on Flickr. I can’t however post that pic here because it’s All Rights Reserved, so no way I can legally use it for free. A small discussion ensued on Twitter about this with @Dana_Council, @Anne_EU_Webteam and @ronpatz. Compare the results for “European Council”, only CC, and “European Council”, all.
This isn’t the first time I’ve encountered something like this – when searching for pics of the Eurostar e320 for this post I could find only 3 pics from a passer-by. There are dozens of official pics on Flickr, but I can’t use any of them.
So the issue is quite simple: if you want your pictures used across the web, give them a Creative Commons License. You don’t have to do this for every image, but even a few would be a start. Bloggers will thank you, and your images will be seen far and wide.